Reduced checkout abandonment by 3.6%
Reduced checkout abandonment by 3.6%
Reduced checkout abandonment by 3.6%
In 2020, I partnered with two engineers to find a well-balanced solution for an omnichannel e-commerce experience.
In 2020, I partnered with two engineers to find a well-balanced solution for an omnichannel e-commerce experience.
In 2020, I partnered with two engineers to find a well-balanced solution for an omnichannel e-commerce experience.
Key results
3.6
%
Reduce assessment time to boost the review efficiency.
2
%
Control risk levels to eliminate losses.
Key results
3.6
%
Reduce checkout bounce rate
2
%
Reduce customer contact rate
CHALLENGE
Online shoppers often start at the wrong default store, leading to unavailable products and checkout blockers that drive high cart abandonment.
Online shoppers often start at the wrong default store, leading to unavailable products and checkout blockers that drive high cart abandonment.
Online shoppers often start at the wrong default store, leading to unavailable products and checkout blockers that drive high cart abandonment.
CHALLENGE
Problem 1
Problem 1
50% of users did not click the option to modify the postal code and remained on the default postal code L3T
50% of users did not click the option to modify the postal code and remained on the default postal code L3T.
50% of users did not click the option to modify the postal code and remained on the default postal code L3T
Problem 2
Problem 2
During the checkout process, 20% of users experienced errors because certain items were unavailable based on the address they entered or the service model they selected.
During the checkout process, 20% of users experienced errors because certain items were unavailable based on the address they entered or the service model they selected.
BEST BALANCED SOLUTION
BEST BALANCED SOLUTION
Used “Add to Cart” as the trigger to ensure shoppers selected the correct location, while still allowing them to browse all products without sharing their location.
Used “Add to Cart” as the trigger to ensure shoppers selected the correct location, while still allowing them to browse all products without sharing their location.
Used “Add to Cart” as the trigger to ensure shoppers selected the correct location, while still allowing them to browse all products without sharing their location.
