E-commerce
checkout redesign
E-commerce
checkout redesign
E-commerce
checkout redesign
I worked as the sole designer in the money domain, responsible for end-to-end optimization.
I worked as the sole designer in the money domain, responsible for end-to-end optimization.
I worked as the sole designer in the money domain, responsible for end-to-end optimization.
Key results
3.0
3.0
%
%
Reduce checkout bounce rate
Reduce assessment time to boost the review efficiency.
3.5
%
Reduce customer contact rate
14.6
%
Saving operational cost
3.5
3.5
%
%
Reduce customer contact rate
Control risk levels to eliminate losses.
14.6
14.6
%
%
Saving operational cost
Reducing lockouts to lower operational costs.
Key results
3.0
%
Reduce assessment time to boost the review efficiency.
3.5
%
Control risk levels to eliminate losses.
14.6
%
Reducing lockouts to lower operational costs.
Problem
Problem
Guests often start at the wrong default store, causing unavailable products, frustration, higher abandonment, and missed sales.
Guests often start at the wrong default store, causing unavailable products, frustration, higher abandonment, and missed sales.
Problem 1
Problem 1: 50% of users did not click the option to modify the postal code and remained on the default postal code L3T
Problem 2
During the checkout process, 20% of users experienced errors because certain items were unavailable based on the address they entered or the service model they selected.
Tailored solutions for each user segment
Tailored solutions for each user segment
For those who don't allow location access, we redesigned the workflow. Now, when a customer clicks "add to cart," a modal pops up asking for their postal code. We use this information to allocate them to the respective store.
For those who don't allow location access, we redesigned the workflow. Now, when a customer clicks "add to cart," a modal pops up asking for their postal code. We use this information to allocate them to the respective store.
BEST BALANCED SOLUTION
BEST BALANCED SOLUTION
Why do we let people choose the service module after clicking the “Add to Cart”?
Why do we let people choose the service module after clicking the “Add to Cart”?
We are an omnichannel. When the user doesn't allow us to use the location, we will assign a default postal code – L3T to the user. In this way, we ensure to show everyone a rich assortment of online grocery websites in any scenario.
We are an omnichannel. When the user doesn't allow us to use the location, we will assign a default postal code – L3T to the user. In this way, we ensure to show everyone a rich assortment of online grocery websites in any scenario.
