B2C product
eND-TO-END JOURNEY
STAKEHODLER MANAGEMENT
Drove design strategy and cross-team collaboration for Sonder–Marriott integration. Led stakeholder alignment, balanced system constraints, and ensured successful rollout across 40+ cities — with 68% Bonvoy sign-ups and full Denver migration.
Context
Partnership overview
Sonder and Marriott entered a landmark 20-year partnership — bringing together Sonder’s tech-driven hospitality model with Marriott’s global footprint. This partnership opened new doors for both companies, allowing Marriott guests to book Sonder properties directly through Marriott channels.
Key results
3000+
Reservations
Already successfully migrated all Denver reservations in the U.S.
50+
workstreams
Driving consistent experience and operational alignment at scale.
Shipped 24 projects in 90 days
Personally delivered 12 projects and led 2 Sr. designers to hand off the remaining ones.
Challenge
How to design for a dual-system experience
As the lead product designer, I was responsible for ensuring the end-to-end guest journey felt intuitive, cohesive, and trustworthy — even as users transitioned between two very different platforms. The goal was to bridge systems without introducing friction or confusion for the guest.
Solution: Search on Sonder site
Search Sonder x Marriott stays on the Sonder site
Solution: Booking experience
Integrate the parameters on the Marriott site
Solution: Post-booking
Seamlessly integrate Sonder's verificaiton process
Solution: Post booking
