Optimizing the merchandising platform
Optimizing the merchandising platform
Below is the shipped work.
An initiatives that empowered the e-commerce operations team to build promotions without coding skills.
An initiatives that empowered the e-commerce operations team to build promotions without coding skills.
Optimizing the merchandising platform
An initiatives that empowered the e-commerce operations team to build promotions without coding skills.
Key results
Key results
Key results
10+
10+
10+
NPS commendations
NPS Recommendations
NPS commendations
20%
20%
Sales increase across 12 categories
Sales increase across 12 categories
20%
Sales increase across 12 categories
3.6%
3.6%
Boost homepage add-to-cart rate
Boost homepage add-to-cart rate
Problem
Problem
The e-commerce team incurs delays and costs from IT-dependent content updates
The e-commerce team incurs delays and costs from IT-dependent content updates


How might we create a location-based promotion system that streamlines fulfillment and ensures timely promotions across regions?
How might we create a location-based promotion system that streamlines fulfillment and ensures timely promotions across regions?
How might we create a location-based promotion system that streamlines fulfillment and ensures timely promotions across regions?
Below is the shipped work.
Problem
The e-commerce team incurs delays and costs from IT-dependent content updates.


This is what the customer-facing experience looks like, built and released without writing any code.
This is what the customer-facing experience looks like, built and released without writing any code.
This is the CMS I designed to enable non-technical users to build a comprehensive e-commerce homepage.
This is what the customer-facing experience looks like, built and released without writing any code.
The CMS also supports responsive design, allowing users to preview and manage the mobile view directly.
The CMS also supports responsive design, allowing users to preview and manage the mobile view directly.



This is the CMS I designed to enable non-technical users to build a comprehensive e-commerce homepage.






