Boosted 20% sales
by launching a CMS
Boosted 20% sales
by launching a CMS
Boosted 20% sales
by launching a CMS
I initiated a content management system for the operations team, enabling them to manage the e-commerce homepage independently of engineering support.
I initiated a content management system for the operations team, enabling them to manage the e-commerce homepage independently of engineering support.
I initiated a content management system for the operations team, enabling them to manage the e-commerce homepage independently of engineering support.
Key results
Key results
Key results
10+
10+
10+
NPS commendations
NPS commendations
NPS commendations
20%
20%
20%
Sales increase across 12 categories
Sales increase across 12 categories
Sales increase across 12 categories
3.6%
3.6%
3.6%
Boost homepage add-to-cart rate
Boost homepage add-to-cart rate
Boost homepage add-to-cart rate
Problem
Problem
Problem
The e-commerce team incurs delays and costs from IT-dependent content updates
The e-commerce team incurs delays and costs from IT-dependent content updates
The e-commerce team incurs delays and costs from IT-dependent content updates
Solution
Solution
Solution
Location-based promotion configuration to streamline fulfillment and ensure accurate, timely promotions across different regions.
Location-based promotion configuration to streamline fulfillment and ensure accurate, timely promotions across different regions.
Location-based promotion configuration to streamline fulfillment and ensure accurate, timely promotions across different regions.
Code-Free Homepage Tool on Magento
Code-Free Homepage Tool on Magento
I proposed a new design system for the e-commerce site. Although it expanded the project scope, we had sufficient engineering resources in that sprint, allowing for the design system to be developed and implemented quickly. Here are some key elements, along with a comparison of the before and after looks.
What does the customer-facing experience look like?
A modular homepage concept supported by the CMS
A modular homepage concept supported by the CMS
What does the customer-facing experience look like?
What does the customer-facing experience look like?
A modular homepage concept supported by the CMS
A modular homepage concept supported by the CMS
What does the customer-facing experience look like?
A modular homepage concept supported by the CMS
